The power of a cohesive brand identity

Define yourself and be recognized with our Kalispell branding agency

At Rocky Mountain Creative, we’ll help you reinvent your business identity and make your brand larger than life. You’ll finally have a message that people remember that gives your brand true meaning.

WHAT IS A BRAND IDENTITY?

iT'S TIME TO GLOW UP

Your brand identity is what makes you different from all your competitors — it’s your secret ingredient. It’s the visual representation of your core values and the personality of your business. It’s your vision statement, the fonts you choose, the colors you use, and the tone of your voice. It’s a culmination of everything your business is and can be — it’s your north star, guiding everything you do and say. A logo is a good start, but it’s still just a tiny piece of the puzzle.

Inspire cult-like devotion

Branding blends strategy with creativity 

The truth is, people don’t want to buy from your brand — they want to become a part of it. Think about your favorite recent purchase: you probably love the company that sold you that product, too! At Rocky Mountain Creative, we know how to build memorable brands and show you how to give them authenticity and longevity.

As one of the main drivers for success, we’ll help you stand out from your competition, turn customers into loyal brand advocates, and become adored by your audience.

Rocky Mountain creative brand identity process

Our approach starts by finding out who you are, then highlighting what makes you better than your competitors while staying true to your values and image.

This is where we find out about your business. Our team will ask you questions like:

  • Who is your target audience?
  • How does your product or service help them?
  • What makes you different than your competitors?

The actual questionnaire is much more comprehensive, but the overall goal is to get enough info about your business to get started on your brand’s messaging (including mission statements, value propositions, taglines, etc.), and logo.

If you’ve been in business for a while, this is where our team will figure out what’s been working for you and what hasn’t — which will help determine the direction we take for your rebrand.

Arguably the most iconic part of your brand (pun intended), we strive to design simple, memorable, and timeless logos. You’ll be integral to the logo design process, ensuring your unique perspective and taste are reflected. The result will be a stunning, modern logo that will be your most potent visual asset.

When we deliver your logo, we put together various options, including brandmarks/wordmarks and even a lettermark if needed. These options allow you to stay on-brand in any medium, digital or physical.

In this phase, our team will create powerful messaging congruent to your brand based on what we learned during the discovery call.

Mission Statement: We’ll help you craft your mission statement, which defines your company’s raison d’etre, your purpose for existing. This statement gives your company and customers a guiding purpose, an ideal to strive for. For example, Rocky Mountain Creative’s mission statement is “To help businesses reach their peak.”

Value Proposition: Your value proposition is what differentiates you from your competitors. It tells customers why they should choose you and should align with your mission statement. Our value proposition is: By focusing on your needs, our agile team can quickly help your business reach its peak.

Tagline: Your tagline is just a catchy version of your mission or vision — it sticks in your mind and leaves an impression. This helps people remember your brand, and (hopefully) resonate with your message. Our tagline: “Reach Your Peak.”

The colors and fonts you’ll use in your branding aren’t random. In fact, they’re specifically curated to invoke feeling in your customers. Your color scheme and typography choice will reflect your individual style and help you be recognized by your customers no matter where you are. A sound color palette and sleek typography will influence your audience’s feelings about your brand, and keep your branding consistent across all mediums, so nailing this aspect of your branding is essential.

Give your brand polish with graphic elements. Whether you’re using these elements for a website background, or a vehicle wrap, you’ll likely want the option to display your brand with supporting elements that help you tie your identity together. These elements include icons, shapes, textures, and other elements that add that extra “oomph” to the whole picture.

We’ll deliver a printable PDF file of your brand guidelines with all the specifications related to your brand, including your mission statement, logo, messaging, color palette & typography, and rules on how and when to use these assets for maximum effect.

BRANDS WE'VE WORKED ON:

FAQs

Think of a branding identity package as a business starter kit. We’ll provide you with the following design collateral:

  • Logo
  • Messaging (Slogan, Mission Statement, Brand Voice)
  • Color Palette & Typography (to ensure all future marketing is congruent with your brand standards)
  • Graphic elements (such as patterns, symbols, etc., for you to use on your packaging, website, or other content)
  • Brand Style Guide (A rulebook containing all of the above and instructions on how and when to use brand assets)

If you still need certain pieces of your brand identity but are happy with the ones you currently have, we will find a piecemeal solution for you.

Our branding packages fall in the $1k-$5k range, depending on the project’s scope.

Realize your branding potential

Ready to build a strong brand identity that lasts?